I don't mean to pick on you; it's just a cumulative reaction, plus it happened to be the first thing I read this morning. I agree that back-end integration is likely orders of magnitude harder than UI for a system of this nature.
But without a doubt they eliminated all of the cruft and whittled the site down to exactly what consumers want. I want the ACA to succeed and would love to see some variation of this "quick lookup" on the official site. The government would be wise to pay it some attention.
http://www.thehealthsherpa.com/
Enter your zip
Look at a list of plans with filters for my info.
Click one of the plans for info and get a phone no
I didn't have to fill in some long forms, I got straight to the info which counts without giving out any identifiable info.
Click on see plans now - this leads to a page of info with no plans information - great! Hit back.
Go back to home and click 'apply online'
Choose a state - read some info on the problems with this state
Click another apply online button
Click 'get started' to really get started this time!
Am confronted with a form asking for all my personal details, I stopped here.
Now of course that doesn't mean they have replaced healthcare.gov, or done in two weeks what all those developers working for the gov took $400m, but I'd say they've delivered something which is more valuable because it delivers what people actually want - a quick set of choices about healthcare for their specific area, and contact details for the same. It's a good summary of a complicated situation, presumably based on lots of the hard work done for healthcare.gov (assume they scraped the data).
You're not going to sign up for a plan without verifying costs anyway (by phone or on the providers website), so providing a quick summary with contact info is really all they need. I'm not convinced the apply online side of obamacare is actually helpful...
In the UK and quite a few other countries, this monthly insurance cost comes out of taxes and we don't choose an insurer, I think I prefer that single-payer solution.
edit: fixed time period
From one of the comments, below
So the official healthcare.gov is by design then.
November 8, 2013
Eighteen percent of uninsured Americans have attempted to visit a healthcare exchange website. The percentage is slightly higher, 22%, among uninsured Americans who plan to get insurance through the exchanges.
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== Working like a charm.
It is a beautiful and commendable project.
That said, they definitely did improve upon the government's front-end/implementation.