Agreed, which is a shame, because I like the idea and he seems to be truly delivering value. The title, however, is over-promising rather than over-delivering.
It's passive in the sense that I can make more and my income is not tied to the amount of hours I work.
Fair enough. A lot of people would probably define passive income differently, but I see what you're getting at. I hope the entire comments section of this post doesn't turn into only a debate about what qualifies as passive income because I'm actually really interested in what you've done and would like to see some good discussion about that.