1) I'll buy a board that's more expensive than all of it's competitors.
2) has a website that's impossible to understand any detail, it's all sales chat.
3) Has a tiny processor and even less RAM.
4) Very underwhelming specs all round, i'm also not that bothered about x86 (should I be?)
As far as I can tell, Intel has turned up late to the party with a cheap bottle of wine. I don't understand the unique selling point here at all, maybe someone can elaborate?
However, if intel's chip was super power efficient, and the board had a built-in li-ion battery that could power the whole thing for a month between recharges, now that would be interesting.