Interestingly enough, there are a few books that are new but can command a decent price for such a new book. For example, a first edition printing of Saga #1 which is just a couple of years old can fetch $75 or so, with a $4 cover price. It really has a lot to do with the creators of the book, and the number of issues printed during that first run.

The 90's killed much of the comic book collecting market. Marvel and DC fed speculators hunger for variant covers, limited editions and multiple lines of books with the same characters.

I can remember going to a comic book store in the early 90s when the Death of Superman issue came out, hoping to snag one of the coveted issues sporting an all black bag with a bloody S on the front. My 8 year old self was basically laughed out the door, saying they'd all be bought up or were selling for multiples of the cover price. That really killed a lot of my spirit for collecting. I just recently got back into comics, but purely for the enjoyment of reading them, so I buy digitally nearly 100% of the time.

Digital comics are interesting, they remove the speculating, collecting and coveting of comics for some perceived monetary value and put the content front and center, which is where it should be.