I am not a video game player, but this seems like such an obvious site (and awesome), are there a lot of competitors? I see ads for video game stores, and how they screw you on trade-ins, which this seems to fix.
One of the major points of the site is that you get 100% of the value you sell the game for. If it's going for $40 used, and you sell it for 4000 credits (the site's currency, valued at $1/100), you get 4000 credits to spend on something else.
Among users who complete at least one trade, the raw average is 15 trades/user (that just a trades/users calculation). Right now, 91% of users who complete at least one trade come back to trade again.