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Oh, totally. Nothing can replace being truly there for someone, and I'd never try.

All I wanted NowCheerUp.Me to do was make a few people smile. No friend worth their salt would outsource their compliment-giving but as a casual way of lighting up someone's face, this works!

I think it's sad because sometimes all people need is a friend with some time to listen to them. Outsourcing doesn't give that sort of warmth and closeness. It just says "I'm too busy to cheer you up so I'll get someone else to do it". No offence but I feel the same way about gift cards - if you genuinely know the person and you care about the person, you would have some idea on what to get them. I feel like relationships can be more meaningful if we put more effort into it.

This is more of a "long tail" of cheeriness :)

I think you might be taking it too seriously.