It's promoting repeated posting of the same article in attempts to get lucky. It borders in the grey area of spam.
Spam works. But it's still spam.
Spam works. But it's still spam.
HN, Reddit, Slashdot, all of these share similar requirements of "finding the right combo of post/title/content/etc... to appease to the wider audience".
What he recommends, I think is a worthwhile endeavor. As long as it is not abused...