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I remember starting a company several years ago focused on using advanced analytics to improve personal decision-making. This idea morphed over time to a specific use: budgeting. Visualization and making the process quick and super easy are of the utmost importance for "personal analytics".

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Visualization with insight in budgeting is pretty easy because you're trying to answer "where do I spend my money?". Categorization needs to be good, but then you just need a distribution.

Mint is surprisingly bad at automatic categorization (failing on things like large transfers that trump all my other data), so I think there is an opportunity here.

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