Talk about moving the measurement to create concession. Ads are a problem. Never have there been more advertisements. Not only do people have Billboards, TV ads, Radio Ads, and Newspaper ads like we've had in the 20th century (all of which are still pervasive and virtually unavoidable), But we're not talking about a problem in avoiding all of the new types of advertising only really initiated in this century.

Perhaps the problem isn't Ad Avoidance, but Ad Overload. People will either find a means to limit their exposure, or the Ad industry will see effectiveness drop to a level that isn't profitable to the cost.

I understand that jingles and subconscious inserting one liners are impossible to ignore and extremely valuable, but I think the question rests on how many of these virtually empty platitudes a human mind can carry.