As for the site... 1) "Try now" doesn't let me try it now... not a good start. 2) The site as a whole is pretty dry and unappealing, and gives me no idea what the product would be like to use. Typical best practice for something like this tends to be human imagery + shots of the interface in action. See: http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes... 3) If you're going to promise plans and pricing, give us plans and pricing. If not, "learn more" or "hear about us when we're ready" is more honest.