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Here's hoping for .js sometime soon

I just want .app. There's a zillion web apps, mobile apps, or desktop apps that could use this. And it's very memorable.

Not as memorable as .com.

It's a scheme - consumer know ".com" and nothing else. Well, in other countries, their local gTLDs, too, but those new domains are an obvious scheme.

It's not like regular people type in URLs much anyway, apart for a few sites (Google, Facebook, etc) - these days, pretty much everyone I've seen just googles the name.

I've even seen some adds actually say 'Google [word]' to find them instead of putting a URL, (or worse, 'Search [x] on Facebook!')

Exactly why it's an ICANN scheme and not serving the public interest - domains are becoming less and less relevant and they want to do one last try to extort money from businesses.

Yes. It is a cartel selling internet plumbing to technologists (bigco IT departments) and clue-challenged business-types as if this were some kind of perfect marketing strategy.

Best spend the money (USD 500K+) on SEO, or on simply improving the content and freshness of your existing site.

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