Dawn of a New Internet Era
blog.icann.org
blog.icann.org
شبكة (xn--ngbc5azd) — Arabic for "web/network"
онлайн (xn--80asehdb) — Cyrillic for "online"
сайт (xn--80aswg) — Cyrillic for "site"
游戏 (xn--unup4y) — Chinese for "game(s)"
Source: http://www.circleid.com/posts/20131023_first_new_gtlds_go_li...
Serious question: what would sway one to register and use one of the above extensions compared to what's already out there? Other than localized content, I can't imagine typing شبكة would be simple...
Also, شبكة is also relevant in Farsi (Persian).
It is pretty easy if that is your native keyboard. http://www.foreignlanguagekeyboard.com/images/kbarabic[1].jp...
I have a hard time comprehending your question. They've added a bunch of non-English TLDs which are clearly for use by non-English sites, but when you ask why someone would use them, you exclude the obvious use-case out of hand.
Aside from communicating with computers and other humans, what would anyone use the internet for?
It is somewhat ironic, that none of the registries are in (one of) the language's home countries... most especially given the recent NSA things happening.
edit: Here's a list: https://gist.github.com/peteryates/7132974
The entire scheme benefits squatters (who register .shoes, .bacon, and 50 others) over legitimate users (who will get only say, .fedex). Once you Spend ~$800k in base costs (registry software, DNS infrastructure, etc), you just tack on an extra $200k for each extra name you want.
(Telnic, the registrar for .tel domains, does not permit registrants to change the nameservers, or even DNS. All .tel domains point to a single web server run by Telnic which can only display web pages with contact information.)
It's a shame it took so long, but hopefully this will stem the tide of young people who have been pushed towards using their language in transliterated form rather than the original script (I am thinking of Arabic dardasha writing specifically, but I imagine there are other examples)
I guess the infrastructure costs would be higher, but what are other downsides? It definitely wouldn't be possible at the time of creation of DNS, but I can't see why it wouldn't be now.
I've even seen some adds actually say 'Google [word]' to find them instead of putting a URL, (or worse, 'Search [x] on Facebook!')
Best spend the money (USD 500K+) on SEO, or on simply improving the content and freshness of your existing site.