شبكة (xn--ngbc5azd) — Arabic for "web/network"
онлайн (xn--80asehdb) — Cyrillic for "online"
сайт (xn--80aswg) — Cyrillic for "site"
游戏 (xn--unup4y) — Chinese for "game(s)"
Source: http://www.circleid.com/posts/20131023_first_new_gtlds_go_li...
Serious question: what would sway one to register and use one of the above extensions compared to what's already out there? Other than localized content, I can't imagine typing شبكة would be simple...
Also, شبكة is also relevant in Farsi (Persian).
It is pretty easy if that is your native keyboard. http://www.foreignlanguagekeyboard.com/images/kbarabic[1].jp...
I have a hard time comprehending your question. They've added a bunch of non-English TLDs which are clearly for use by non-English sites, but when you ask why someone would use them, you exclude the obvious use-case out of hand.
Aside from communicating with computers and other humans, what would anyone use the internet for?
It is somewhat ironic, that none of the registries are in (one of) the language's home countries... most especially given the recent NSA things happening.
edit: Here's a list: https://gist.github.com/peteryates/7132974