So what's next? Crowdfunding the kickstarter campaign?
1. spend a year drawing a graphic novel 2. do a Kickstarter campaign 3. profit?
I've spent money on hosting, and hundreds of hours of my time drawing. I've also looked at a bunch of failed Kickstarter campaigns; one thing common to a lot of them is that most of them show no proof of having done any work beforehand beyond making the video.
You can only pull a Double Fine on Kickstarter if you have the reputation and fanbase of a Tim Schafer. If you're just Some Gal, then yeah - do some work, get your thing to the stage where everything is set up for you to tell your remote factory how many copies of your thing you want made, THEN launch the campaign.
[0] - http://www.patreon.com/
One perspective might be that you'll get more bang out of your Kickstarter if you show the backers that you've done some work first. I'm more likely to contribute when I see prototypes than vague ideas.