and finally if it's 50/50, and stays like that for a couple of years, then you should probably invest in some cross-platform development environments.
it's not just marketing, believe me.
and finally if it's 50/50, and stays like that for a couple of years, then you should probably invest in some cross-platform development environments.
it's not just marketing, believe me.
It's also pretty common for companies to sink money into developing native apps for either platform only to find that they get few users and ultimately generate little to no revenue. It totally varies depending on the nature of the product or service, but I've rarely encountered situations where market share was a primary indicator of what platforms a product or service needed to support.
Plus, not everyone of us is out to make millions or build the next Facebook/Apple/Google/Microsoft/Adobe etc. If I can develop an awesome app (or apps) for iOS (and enjoy doing so) why can't I just make a good living doing that? Or even build a small company over it? It sure is heck easier to test on iOS devices than throw it out to the android world, hoping it will be good on whatever device the user chose. It is what it is. I'll take less market share over trying to appease the entire world if it's easier (or even feasible) for me to do so.
Anecdote: I guess that is why I was so excited to see Sour Cream and Onion Doritos back on the market (only for a short time, dammit). These were my favorite Doritos flavor when I was a child. I bought several bags and now they are gone again. This is what going only for highest profit margins and market share does. This is why we lose our fun sci-fi shows to freakin' wrestling. And, why I can't find David's(TM) nacho cheese flavored sunflower seeds at the store. Grrr...