It's a good point. You can actually buy reddit gold using bitcoin right now (through Coinbase) so we are familiar with it. When people give reddit gold they are actually supporting reddit which is cooler in some ways, although the poster/commenter doesn't directly benefit.

We thought about having an option in the Chrome extension that also contributed to Reddit on each tip, so something like "also tip 0.001 BTC/10%/whatever to Reddit each time I send money". The micro-transactions could be broken down like this in any arbitrary way. Just an idea at this point, but definitely doable.

Why don't you guys start doing this on your own terms? People love using bitcoin in quirky ways -- let them, make it even easier than this current method.

Reddit's tipping product doesn't actually send money, just a shiny "gold" image and a few minor gold-exclusive features.