A paragraph explaining the concept would be a bare minimum to get me to subscribe.
Check this location page on facebook : https://www.facebook.com/pages/Gehri-Route-Sector-891011/210...
Its not even a single real location. Its a complete route.
And check the number of checkins. : It has : 115,717 Checkins !!
As someone else suggested, stick a sentence somewhere right on top indicating what this site does e.g. "Claim and share your favourite route maps with friends" or some such thing.
Good luck
'Gehri route' is more commonly spelt 'Geri route'. See http://en.wikipedia.org/wiki/Geri_route
Now, People can "like" these routes, "check-in" in these created routes and can also share their life moments related to those routes with their friends.