Having read the Groove blog post... I still have no clue what it is they do. Just putting a simple one-liner in the blog post may have improved conversions significantly.
EDIT: If the author of the article is listening... What Groove does is at least as important as your bio at the end of the article. Put something in the post. Or in the sidebar. Or somewhere!
Thanks again, Alex
That said - this blog entry is amazing! I'll check out the others in this series as well. THANK YOU for sharing all this!
There are a lot of well-intentioned opinions here but it'll be interesting to see if there's any correlation with your real-world data and conversions.
I -for one- am really interested in following your growth but I'm not in the market for a support service (yet). I'm not your customer, why would you care what I think about your UX and whether or not you should have a video lander?