Edit - Here's a better example of how the same facts can be reported: http://www.theverge.com/2013/10/16/4843902/apple-said-to-be-...
Edit - Here's a better example of how the same facts can be reported: http://www.theverge.com/2013/10/16/4843902/apple-said-to-be-...
And if the 5C was one of the models that exceeded expected sales, why would they be notifying their suppliers of cuts? Wouldn't they be saying "Good news, sales are better than we thought".
The exceeded expectations is completely meaningless. It clearly didn't.
The article did say that iPhone 5s sales were good, but in my view, that's secondary. No burying the lede from my view.
Correlation is not causation The 5S is doing well not because the 5C isn't. Apple meant the two models for different markets with the 5C meant to ride into the market of low/mid-end android phones unfortunately they aren't finding as much love in that market.
There is no reason Apple (or any other company) to release a product to cannibalize its' own existing market especially when they are getting consumers to pay a premium for the existing product
Every version of the iPhone that has ever been sold has been supply constrained, there's no news there. They do it on purpose (or they're wildly incompetent after seven years of making the iPhone).
But they definitely set the bar pretty low each time so they keep the image of every new product selling out.