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Let's just compare her to the recent cluster fuck John Browett.

If you'd have ever been into a Dixons in the UK you know it was all about hard selling microwaves and insurance.

However she is from Burberry, which is total elegance, luxury and class. You couldn't get a more extreme opposite to John Browett.

This feels like a good decision from the outset.

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If Cook ever provides us with his memoirs, this will be one of the things I'll be most interested in. I've never been in a Dixons but it seemed like everyone who had howled in protest when Browett was hired. At the time, I assumed Cook knew something everybody else didn't… apparently not. Props for moving on quickly when it didn't work out, I suppose.

Anyway, Ms. Ahrendts seems like a pretty much perfect person for the role. I'm excited to see what Apple Retail does under her guidance.

And it might go without saying, but it'll be very nice to finally see a bit more diversity on http://www.apple.com/pr/bios/.

Their hiring the Dixons guy was sort of astonishing. Dixons/Currys/PC World is about as close to the opposite of an Apple store as you can get.

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