Yes, it is 2013, but most of the population is still stuck in 1980s mindset, they use whatsapp to chat but never really cared about "what the heck is android"? People still believe in child marriages (http://world.time.com/2013/10/14/india-snubs-u-n-on-child-br...), families/society still think it is prestigious for them and their kids to work at Big IT/Non-IT/Govt Firms irrespective of their (kids) interest, rather than starting their own or working with startups. I think that's what author is actually trying to point out, that it is hard nut to crack.