Then I read the article; now I'm disgusted, with the attitudes on display here.
I hate to break it to you guys but what's happening to her could happen to you. To put it in terms of a startup she got into a booming market and was moderately successful, when the economy started tanking she invested in improvements that would help her differentiate her offering in an increasingly competitive market. Then the customers went away.
From reading the article it sounds like she works pretty hard and has to go to her customers unlike self important web developers (like me and thee) who can work from the comfort of our chairs without needing to get up if we don't want to.
And as for the iphone, from my reading of the article it sounds like that was acquired when it represented less than a days net revenue.
If you think it can't happen to you because you believe in Ayn Rand and program in Ruby; well guess what, it can; and if it comes down to holding on to your principles or feeding your kid, you will be filling out the form for food assistance and be glad it's there for you.