I doubt that there is only one "right way to go" that applies to any situation, but I think that any tactic that can bring about a powerful long-term mass movement is more likely to succeed: for example in the case of the Civil rights movement mentioned, civil disobedience was only one of the methods used, along with discussions, massive marches, boycotts, threatening escalation, and alliances with certain people within the system who have more access to power and who supported the movement.
Which brings me back to the OP's point: individualism vs. authority. Since I personally believe that building mass movements that support freedoms is the most effective way to protect them, individualism (as a method of organising) seems to be another obstacle to building a strong opposition to authority, and thus indirectly serving it.