Have a jilted ex-lover? Have a pissy neighbor that is upset at you? Well, they can get meaningful revenge on you through this service. Every time someone google's you, they can find out all sorts of hideous things about you that are supposedly true. And there's nothing you can do about it.
Oh, you can subscribe to their corporate service for a LOT of money. I forgot about that. Of course, all it will do is put your RESPONSE to the vile and illegitimate complaints at the top of the page, instead of the bottom. It will still, however, show up on search results and so will the vile bullshit the anonymous person posted about you.
The Ed whateverhisnameis guy behind the site is one of the most disgusting and useless human beings on the planet.