Otherwise it looks like making excuses and that is bad.
Otherwise it looks like making excuses and that is bad.
Much of that danger is inherent to the way the system works and the current level of technology and the costs people are willing to pay. A single car maker will never be able to get anywhere remotely close to airliner levels of safety.
That means that Tesla's products will be used in dangerous circumstances, and Tesla customers will die while using their product.
For a normal car company, this would not be a problem, because the public accepts the current risks of automobile travel. The problem is that Tesla is Different and gets far more scrutiny.
Tesla needs to convince people to accept the risks inherent in using their products. Pointing out that people accept the even greater risks inherent in using their competitors' products is a perfectly reasonable thing to do.
Fact is, there are thousands of people who die every year in motor vehicle accidents. Gas tank leaks and fires are a nonzero portion of those accidents.
A battery fire, especially one where the driver walked away unharmed, is only news because it's the first one for Tesla. How is putting things in perspective to be construed as redirection or deflection?
In the meanwhile, Car companies are notorious for denying anything's wrong: http://www.southcarolinalawyerblog.com/2013/06/chrysler_refu...