It looks like you've done a great job with the widgets, but the copy on the site is very, very confusing.

Customizable "blank" for your website - this is confusing because it changes from "widgets" to "utilities", etc. At first, I thought it was some sort of web site editor that lets you change text on your page.

Who is the main user of your widgets? I'm assuming blog owners/publishers.

I think the headline should say something like:

"Easily integrate beautiful videos, galleries, and other widgets into your blog or web site"

Talk to the user one on one. Use words like "You", "Your", etc.

What is the main value you provide? Make sure you state that as a benefit, not as a feature.

that's my 2 cents