>"The eSports audience is a particularly valuable one for brand advertisers because they are hard to reach via traditional media channels," said DiPietro. "They tend to be extremely tech savvy, they are often cord-cutters, and they are hyper-engaged in the online video and chat experience -- all of which makes them very valuable for advertisers."

And very likely to use ad-block. I wonder when Twitch finally starts baking ads into the actual of the stream.