While the results returned are of use, Bing It On removes any of the right-hand side Google content pulled from Wikipedia and other databases which differentiate Google results quite a bit more than the Bing results (especially for quick returns on top hits). Selecting only a portion of a page is not really a fair comparison. That said, the effort did get me to take a closer look at the two and evaluate which one I preferred. I just didn't pick their horse.