One other item that I think is worth repeating, about the original presentation: the "click-through hell" commenter didn't choose the most tactful way to put it, but he had a point. :-) I know slideshows and videos are all the rage now, but a simple article or blog post has one big advantage over them: it's much higher bandwidth, at least for me, and I suspect for a large percentage of your target audience. I can read a
lot faster than your video can run, or than your slideshow can go from slide to slide. If you don't give me a quick, high-bandwidth way to find out what you're doing, I'm not going to invest the time.
[Edit: I see from comments elsewhere in this thread that you were not the author of the original presentation; but I still think the above is a good general rule to follow.]