As a side point, I get a lot of people ask me what to buy after they threw £450 on a 4S and broke it (I'm the local informal tech advice guy for the school my kids go to's population of parents). The iphone doesn't have a great reputation in the UK after the first purchase from experience: it's expensive, unreliable (icloud is a piece of crap) and breaks easily and every repair place is dodgy including the apple stores here. This makes it a really bad investment. I don't suggest a solution in particular but people come back with Lumia handsets over new iPhones as they are much cheaper and are functionally equivalent. Either that or they buy a shit android and hate it.
In countries where people buy their phone without a contract attached, there is a real market for a <100€ device. The cheaper the better.
The phone has a few nits (the single volume control being #1 on my list) but on the whole I like it. Partly because I got a little burned out on iDevices (3 iPhones over the years) and wanted something different, but also because of the camera (I have a 928, which I got like 2 weeks before the 1020 was announced - bad timing). I took some photos at a backyard party the other night, and the low light performance is excellent.
I like the look of the phone, and I'm hoping that Microsoft turns some of the Nokia designers & engineers loose on the Surface, and give it some style.