I downloaded and played the game one morning as fast as I could to get the free burrito and never touched it again. I didn't watch the video, I didn't read any of the crap on there...I basically just did the bare minimum and got my free burrito.
I have a feeling that's most people who downloaded that game. I can't imagine it brought back in a ton of revenue.
But, I could be completely wrong! Maybe most people aren't heartless bastards who just want a free burrito!