Social consciousness is simply being aware of the problems that people face. It doesn't mean you're "making a difference" at all. Most people in cybersecurity don't, because most of the jobs are focused on improving a public or private entity's bottom line, not helping people with their day to day struggles.

Want a socially conscious job that helps people? Don't pick a career where you track down holes in the dyke and report back their location to your corporate or government master. Pick a career where you build a better dyke (and don't hold people for ransom to use it)

Aside: i'd love to see these blatant advertisements-as-news-articles banished from the front page for good.