These days lens design is already highly automated with simulation software to do the optimization. High-end lenses are just lenses where you've relaxed some of the conditions to get better quality (bigger, heavier, expensive types of glass, lower manufacturing tolerances). And yet some of the parameters lenses are still optimized for (color transmission, field curvature, etc) are increasingly something you could fix in post-production if you had an accurate model of the lens.
This makes particular sense for non-interchangeable lens cameras where the sensor+lens combo is known and manufacturing tolerances are already low, so your lens modeling can be quite good. It should be particularly useful in smartphones where all the other restrictions are so tight (small size and weight require it).