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Here is the idea I submitted, uses Deja Vu monospace for the font. The shape is a bolt, and I am trying to go for the idea of industrial strength and security.

http://dev.bitmono.com/tarsnap/tarsnap.png

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Another screenshot showing it on the website, a simple black and white version.

http://dev.bitmono.com/tarsnap/tarsnap-website.png

PS: Created in Inkscape, font is Deja Vu.

This one is my favorite so far :) Very sleek. But I wish it distinguished "tar" and "snap" to give a subtle cue as to pronunciation. What if the "tar" part were set in a slightly heavier weight?

Thanks and an interesting idea, I can see where you're coming from. I have tried it with a bolder font on the tar, it does hint more as to how to pronounce it.

http://dev.bitmono.com/tarsnap/tarsnap-variation.png

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