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Here's the above the fold of their How it Works page as seen on an apple LCD.

Is how it works clear or am I missing something?

Here is their FAQ

It takes over 2800 characters and 507 words before a single mention of a membership charge with no mention of recurring until the following paragraph.

Is that clear?

If the goods being sold (subscription) is not what the reasonable consumer thinks is being sold (one-time purchase), it is a scam, regardless of points and credits. Just like if you stay once in a hotel and they subscribe you to a timeshare without your knowledge, it'd be a scam regardless of the fact that you could use your timeshare for a week every January.

Check out their previous checkout page:

https://news.ycombinator.com/item?id=4592827