That's not really true, when I started looking I had no idea I could configure the hardware in a laptop like this. For some reason I imagined touch and 10 hour battery life being the most important thing and when I couldn't get that I decided to let go of the touch requirement - that is when I got the MacBook Air. It was suppose to be really good as it had the newer Haswell i7, sure it runs Windows OK but the drivers are crap. I was unhappy with the purchase and decided that I wanted to look outside the scope of ultrabooks but still not get a 4KG beast as that had been my previous device and it was just a hassle to take anywhere at all.
I did consider other laptops, like AlienWare but when I went to try one out I felt it was too heavy and bulky.
> "runs Windows well"
All laptops should. Why even bother having that in the requirements?