Natalie put a lot of work in to this (and we're suposed to be on holiday!). There's lots of great stuff in here - not just about the overall startup experience, but also advice on talking to press, raising money and building out the company.
I don't think I can do it all, I just I can start it by myself and then attract the right partner. Crazy?
I'm a software engineer, as well as an MBA (finishing up) so I can do most of the stuff myself which I believe to be a plus.
When I was starting I found finding a co-founder to be a lot more work with nothing to show for, but since I believed in my idea I just decided to get started and do as much as I could.
I'm about to incorporate, am currently in a soft launch mode to get direct customer input and make fixes. I just divide my time between meeting people (customers etc.) and developing, and yes I have a day job (and a new born). So, my hands are more than full.
Whether I'll be successful or not, I don't know, but the journey has been very rewarding so far.
Single founder startups usually can be great lifestyle companies until you decide to raise funding (if you do) as well.
If you're solving a problem you care about while making money at it at the same time, you basically have the ability to do whatever you want.
Great read!