Exactly because the iMac is Apple’s main desktop offering for consumers, they need to know who the buyers are. I have no doubt they know exactly what their target market is and they’ve described it over and over:

– People who want an easy to use computer

– People who want a relatively hassle-free experience (good built-in apps, little chance of malware, good support from the manufacturer)

– People who value build quality and aesthetics and who are willing to pay for that