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http://thehorcrux.com/ currently making $400-$500. Fluctuates a bit. I haven't done much marketing (apart from a Show HN)

I'm not even sure how people are finding it. My analytics software says 85% come from "Direct Traffic" which is weird.

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Direct Traffic is either just what it says, or traffic from 'https://' (SSL) sites. Your site is just http:// (no SSL) and thus can't get the referral information.

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