Beyond that there are many that feel if Apple doesn't want to participate in having a more responsive approach towards security why should people go out of their way to play nice with them? Give and take, Apple has played out the "we don't respond unless it's in the interest of saving public face or potential sales losses" far too long. Being overly secretive is a bad thing today, especially with regard to consumers expectation of going to bat for them when it makes sense. They've continually lost face with me (in this particular regard) over the years in their elitist stance. It's of their own doing and approach. And it's completely in their control to change.