I've seen apps do some crazy things and it really has a significant effect in over-all battery life. A popular Android weather clock widget woke the phone up every minute to update the minute number on the graphics and updated the weather information every ~15 minutes (gps + radio!) which single handily crushed the standby battery life from multiple days to less than 8 hours.
Yes, I don't think _every_ decision should be based on minimizing the wake ups... but on the other hand, all developers should at least try to have as much understanding of the platforms that they're working on so that they know what trade-offs they're making with each feature they're adding.
I'm glad that Google has these videos available and that they're being picked up in places like HN.