Thanks for the reply; I guess I took it for granted in this day and age that of course equity would be considered. But I imagine that all startups offer equity so I really wanted to get to the jist of what would get "geeks" or "coders" as you say past the tipping point. In other words, what are the top 3 things that would make a good "coder" say, "You know what? I'm going to start some specs ... as soon ... as I ... get home ... TODAY!"
The idea? The person? The impact on the world? Free Sour Skittles?