Steve Jobs, for example, had billions of dollars, had his genome sequenced, and probably tried very hard not to die so young. I bet if he had known 10 years earlier that he was going to die from pancreatic cancer, some of that money would have gone into searching for a cure.
Larry Page might live a perfectly healthy life, die in his sleep at 101, out living most of us. However, if you've got that kind of money and influence, why not buy some real insurance.