Spammy marketing tactics? Sure. Is SO better? Absolutely. But in the process of building SO, Jeff and company have basically trashed EE's name, and after seeing EE from the inside I'm one of the rare few who don't think EE is evil incorporated.
EE also had teams working on improving the question/answer experience long before SO came around. I'd agree that SO is better now, but to say "no value added" is applying a blanket statement that isn't true.
EE's business model ended up losing out in the long term, but that's all that really happened. The characterizations and generalizations made about EE are pretty silly when you take a hard look at it.
However I ended up letting my experience lapse, and I lost my VIP status and from then on I was bummed. If you aren't a VIP I couldn't imagine ever paying to see the answers.
If you were a VIP then the experience on EE was similar to SO.
Therefore, "hear".