In semi-fairness(?) to trend-following humanities scholars, deconstruction is a little bit passe by now anyway. (It's telling that the article we're talking about is from 1993). Badiou is the big new star, Deleuze/Guattari is much edgier, and Zizek has a stranglehold on the mass teenybopper market. Deconstruction still retains some following but some people kept Yahoo as their homepage all through the 00's.

It's useful as an intellectual exercise to analyze the theoretical merits and shortcomings of deconstruction, but because I'm a basically shallow person I'd like to point out that in terms of hipness and relevance we may as well be analyzing the music of Hall & Oates.