Comment by unimpressive | Hacker News Reader

Comment by unimpressive | Hacker News Reader

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1. I can name exactly one time that an ad was actually something I might be interested in.

2. Conflict of interest. An advertiser's job is to get me to buy/view/etc something, often with misleading statements. Whether me doing that is actually in my best interest isn't factored into the equation.

3. Annoying. 'Shady' ad practices do and will continue to exist. In any case they take up screen real estate.

4. Advertisers are compiling huge databases that they intend to fill with all sorts of intimate information about me. What I like to read (what I read), who I talk with, what I talk about, etc. These databases are ripe for all sorts of abuse, both outside and within the domain they're being compiled for. (Great example: http://blog.echonest.com/post/27047918145/musical-taste-poli...)

5. Another conflict of interest is between me and the service itself. When the service is mainly powered by ad revenue it means that anything that's good for ads is in the interests of the service, even if it's bad for me. (Eg. Taking up more and more screen real estate, sandwiching ads in between the 'legitimate' content.)

For a start.

1. we do the best we can to target. you get blanketed by irrelevant ads for a myriad of reasons not limited to: -lazy clients who don't understand their userbase -ads for things you might be interested in being choked out by higher paying spots.

2. that's actually not an advertiser's job--although some of those elements may be part of a campaign. we live in an era where clients demand an ROI, they want a conversion stat, and that's what they base an ad buy on--we agree this is detrimental in the industry. we'd much rather present you with a product over a span of time. we'd much rather show a product to likely consumers.

I'd give you a treatise on the industry, but ogilvy did that:

http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20A...

3. that's also a client generated evil.

4. we've been making that sort of connection our entire history. content producers check too, they call it 'knowing your audience.' we're actually in the midst of a massive democratization. instead of five or six market research companies (or one TV research company, or one radio company) we're opening up. you can actually opt-out--that's never happened before.

5. so pay for the service.

not enough users are interested in baring the true cost of a service--hence the dependence on ad revenue.

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