You and the author, together, are correct.
Someone may achieve 'balance' at 30, 60, 80 hours a week. YMMV. But the operative phrase is 'balance'.
I also consider the phrases 'unnecessary' and 'signaling problem' far too light to describe the ill effects of '[glorifying] getting no sleep and eating like shit'. It is a fucking cancer.
As an industry and a niche, we're really bad at promoting this.