1. It doesn’t do any speech recognition (speech -> text), so not sure why they put Siri in the title. It is also not clear how they can ‘hijack’ the text from Siri to do this analysis. The ASR engines they talk about (CMU, OpenEars) have pretty horrible accuracy (compared to Siri or google voice).
2. Looks like they do some form of text normalization/correction, again not clear how they do it.
3. The actual service they provide is a form of named entity recognition (confusing named intent which clashes with the android intent mechanism in their examples).
4. Also they let you define your own entities to match. You can train them using a drop –down menu. Not sure how you can train hundreds of examples using point and click.
This different from alchemy (or many others) because this is open source(?) http://www.alchemyapi.com/products/features/entity-extractio...
Given this service was for developers with an interest in NLP, it would have been good if they didn’t hide behind a snow job title like “Siri as a service”.