“It’s tough if you’re poor, it’s tough if you’re middle class. It means you have to have the right education to work at [the tech giants]. If you’re not like us, it’s tough
The key point of data factories is that they are economically disenfranchising the vast majority of the population. The 'new paradigm' isn't for organizing work, its getting your consumers to do the work for you. If we weren't so wrapped up in the VC/HN/Web Tech echo chamber it would probably be easier to realize that this mode of economic growth is at best unsustainable and at worst destructive to the longterm health of a modern economy.
It would be great for startups to focus less on social and ads and more on how technology can be leveraged to raise the living standards for everyone.