As far as I understood, the key point of data factories is that they are a new paradigm for organizing work. Many aspects are pretty obvious to folks hanging out in HN. A few key differences to earlier models: companies don't anymore employ workers directly, but more and more act as mediators between consumers and producers. Distance between consumers and data factories is shorter than between consumers and traditional factories, which gives new, previously unseen efficiency to the feedback loop and allows data factories to direct their efforts (or efforts of 3rd party producers) better than - let's say - a traditional car manufacturer.